Working in the Fourth Industrial Revolution | IMAGR
- Lingyi Lee
- Dec 12, 2025
- 3 min read
Updated: Dec 15, 2025
Artificial intelligence and automation will bring an end to work as we know it and will reign in an era
of massive change; so many say. It can be a dismay to think about, because in many ways, it is true.
Technological advancement in the recent decade has seen AI, automation, e-commerce has disrupted
all industries and all sectors around the world. Its magnitude isn’t one that can simply be measured by
the looks of it, but is clear enough to be felt by the everyday person, whether it is obvious or not that
the usual ways of doing things is changing. However, that’s not to say that existing jobs won’t be
around to stay and won’t be created. Here are some ways we can expect to know the idea of work in
the future:
1. On-demand workforce
Otherwise known as the “open talent economy” or the “gig economy”, more people are jumping into
this growing labour market. Rather than taking up a permanent position, individuals are hired to
undertake particular tasks and usually in a predetermined time frame.
This mode of work has become commonplace in the last few years, with companies such as AirBnb,
Uber, Snappr, ParkingPanda, Amazon Flex, and Postmates taking full advantage of our digitally wired
society. Employee benefits include greater flexibility in working hours and geographical location and
deduction of expenses. This narrow lapse of time in transient work is most suited for the skilled
individual.
2. Specialisation
Technologically driven improvements in the quality of capital equipment may also lead a firm to
invest more and also hire more staff with the skills required to operate the new assets, such as
AI-enabled automation.
These types of improvements are geared towards those who have the knowledge and skills to operate
and improve these technologies. To go further, there will be a need for people who have a deeper
understanding of not only a specific field of study, but have the ability to filter their skills through
their ideas and point of view. A solid mix of perspective and skill creates the most unique
combination.
3. Divergent thinking
As great as it sounds to have everybody agree on everything, complete homogeneity in an organisation
isn’t realistic or constructive. The way we see, articulate, and inquire into the world is often the result
of our inclinations against lived experiences and the conclusions we make from it, and everybody
possesses a different version. Rather than encouraging carbon copying, it would be more productive to
create an environment where people feel free to express their differing thoughts and opinions.
For example, an organisation with employees from different cultural and ethnic backgrounds already
has genuine representatives from said identities, hence having the advantage of understanding
potential customers better. Or maybe having people with different life experiences provides a better
range of third-person perspectives to gain an accurate understanding of first time problems in familiar
situations.
New problems will always arise, but they can be tackled faster by a variety of thoughts in a collective
effort; and the best way to build a collective is by emphasising shared values.
4. Purpose-based collectives
While the need to be engaged in employed work will still be the norm in the foreseeable future, most
employees arguably prefer roles that speak to their sense of autonomy. As with products and services,
shared job features are common but the cause behind them is harder to distinguish. Modern
employers are aware of this and are becoming increasingly aware of the impact of creating an engaged
workforce driven by purpose, rather than solely traditional work incentives.
As the seed of any joint venture, the nourishment of a goal or idea relies on recognising shared values.
For future organisations, creating values that are beneficial to the collective and then proving them to
be so is where the workplace will begin to focus on mutual trust, rather than labour.
5. Touch of randomness
In a world driven by data, algorithms and analytics, not only work, but also modern human behaviour
in general, is only going to become more streamlined and optimised for efficiency. While this may
sound like an opening line for a robo-apocalyptic movie, there’s one thing that we know will stick
around for another while longer; and that is the human touch.
Call them mistakes, coincidence, luck, or chance; however you experience it, they’re a visceral
reminder that your perspective has expired and is available for renewal. A perspective made by chance
usually isn’t the result of optimisation, but can be equally useful if you find its relevance in future
problems.